• Develop Strengths? Strengthen Weaknesses? We Deliver the Best Toy For Each Child

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Toys designed based on the methodology of Harvard and the technology of MIT. Originated in Japan.

What do we provide?

Toys that are customized according to your child's development and interest to develop his or her talent!


*Please note that this program is designed for children 2-4 years old.


Toys are selected by experts for your child every month.


Holistic understanding of your child's strengths and development based on Harvard MI theory.


Track your child's progress. Our experts will provide advice on how to further grow your child's skills.

Play is the "Golden Time" to nurture the genius within each child. Our experts select toys and activities that make your child feels "This is fun!" "I can do this!" based on your child's talent analysis. Whether it's to develop strengths or strengthen weaknesses, it is important to discover and build your child's unique skills and design fun activities that uncover their talents.

Our program is supervised by experts

Dr Mahender Singh

Founder and CTO
Ex-Research Director at MIT

Durian Sensei

Clinical Developmental Psychologist

Tobey Low

Therapeutic Play Skill Practitioner

Minatsu Ariga

Associate Professor
Tohoku University of Art and Design

What's unique about us?

1 Proprietary Talent and Development analysis

By answering our questionnaire and initial specialist interview, we provide a proprietary Talent and Development analysis. Based on Harvard MI theory and Japanese developmental test, we discover your child's unique strengths. By knowing your child's strengths and talents, you will see your child's development from a holistic perspective.

2 Toys customized for each child

Our experts select toys according to strengths and current developmental stages. We will also suggest activities and ways to grow your child's unique strengths. Even at the same age, children develop in different ways. We provide the play that best suits your child at this moment.

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3 Expert advice and support at all times

TOY8 comes with a free consultation chat service. Our experts will suggest and advice you on play activities and techniques to enhance your child's growth. Adding on, you can always ask for advice regarding developmental concerns. We aim to be a nurturing partner in increasing more joyful moments of parents with child by reducing parental concerns as much as possible.

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4 Development Diary

You can share videos of your child playing in daily activities as well as with our toys and receive comments from our experts. All videos and advice will be stored in your child's development diary to help us ensure consistent growth of your child's development and update the talent analysis, it will help you keep track of your child's growth progress too!

Customer Testimonials

"I feel more confident as a parent."

Grace's Strengths

3 years old
  • visual
  • body
  • music
I was told that my child is visually smart / body smart, so I included more visual and physical toys as well as activities for her. I could see this has increased her enthusiasm and ability in concentrating to play for a longer time duration. I feel more confident as a parent now that I understand my child's strengths.
Toy example: Medal Gacha

"Building on her strengths really helped my child grow!"

Elise's Strengths

4 years old
  • word
  • people
  • music
I found out that my daughter had high verbal and interpersonal intelligence, so I improvised stories and sang songs using the felt board theatre from TOY8. She instantly showed interest and is now constantly learning new words and making up stories that always amaze us.
Toy example: Felt board

"His mirror writing improved as his strengths were applied."

Adam's Strengths

5 years old
  • body
  • visual
  • nature
I was worried about my child's mirror writing, but it improved after playing with the blocks sent by TOY8. They suggested Tublock activities to build alphabet and numbers in three-dimensional because he had high level of spatial cognition and fine motor skills. This seemed to help him recognize the correct shape. He now loves writing letters to his friends.
Toy example: Tublock

"My child's screen time during lockdown has reduced!"

Ong's Strengths

4 years old
  • body
  • people
  • math
My son is now engaged in more physical activities after being told he has good gross motor skills. He loved the stepping balls from TOY8 and always sets challenges to compete with his sister. I was concerned about the increase of screen time for my child during lockdown, but I observed his time with the tablet has reduced since he started to spend more time applying his strengths in different activities.
Toy example: Stepping Balls

Our Science

Development support from Japan

Theory of multiple intelligences

Got Questions? Book a Free Orientation Session

Our development advisor will answer your questions through a free online session (50 minutes.) Ask more about our toys, talent analysis, and experts' advice for a better understanding of our services.

Book now


Sunway iLab x JETRO

Toy8 has been selected for the DIGITAL TRANSFORMATION ACCELERATOR PROGRAMME, run by Sunway iLab and JETRO. Sunway iLab is a unique, non-profit, smart partnership between a large conglomerate, a Venture Capital unit, and a University (Sunway Group, Sunway Ventures/ SunSea Capital and Sunway University). JETRO, or the Japan External Trade Organization, is a government-related organization under the Ministry of International Trade and Industry (MITI).

Shogakukan Accelerator

Toy8 has been selected to participate in the Shogakukan Accelerator, a program run by the Shogakukan Group - Japan's leading publishing company - to co-create innovative services for children around the world. The Shogakukan Group is involved in a wide range of businesses from entertainment to education, which includes publishing of books and magazines, licensing of over 500 titles, movies, characters, events, digital content, education, childcare and government contracts.